Mandate: Political & Public Affairs
Message & Political Communications
One defensible message, tested before it ships, and the discipline to keep everyone giving it.
Overview
A campaign message is not a slogan. It is a short, testable argument for why this candidate and not the other one, that holds up when a hostile journalist pushes on it.
We develop it, test it with real voters, write it into every speech and surrogate brief, and build the rapid response function that defends it when the attack comes.
What is included
- Core Message Development
- Message Testing & Refinement
- Speechwriting & Stump Speeches
- Manifesto & Policy Communication
- Rapid Response & Counter-Messaging
- Surrogate & Spokesperson Discipline
- Press Office Setup & Management
- Editorial & Op-Ed Placement
How we run it
- 01
Scope
Research what voters already believe about the candidate, the opponent and the issue.
- 02
Build
Draft and test message options, then write the stump speech and surrogate briefs.
- 03
Launch
Stand up the press office and rapid response rota.
- 04
Measure
Track message penetration and adjust where it is not landing.
Questions
Before you enquire
- What if the research says our message is weak?
- We tell you, before you spend the media budget on it. That is the main reason to test.
- Do you write attack messaging?
- We write contrast messaging based on the opponent's public record, votes and statements. We do not fabricate, and we do not run material we cannot source.
- Can you support an incumbent between elections?
- Yes, through the government communications and public affairs offering.
Often bought together
Campaign Strategy & Management
A written path to victory with the arithmetic shown, and the campaign structure to execute it.
Candidate Development & Debate Preparation
Mock debates, hostile interview practice and delivery coaching, until the hard questions stop landing.
Integrity, Compliance & Crisis
Spending compliance, disclosure, attack readiness and crisis response for candidates and offices.
Next step
Need message & political communications?
Tell us what you are trying to achieve and by when. We will come back with scope, price and an honest view on fit.