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NelnationaleConsulting

Mandate: Political & Public Affairs

Campaign Strategy & Management

A written path to victory with the arithmetic shown, and the campaign structure to execute it.

Overview

Every campaign that loses badly had a plan. What it usually lacked was arithmetic: how many votes are needed, where they come from, how many are already yours, and how many people must be persuaded or turned out to close the gap.

We start with that number and work backwards. Everything after it, the budget, the calendar, the staffing, the message, exists to move it.

What is included

  • Path-to-Victory Analysis
  • Voter Targeting & Segmentation
  • Campaign Plan Development
  • Budget Design & Allocation
  • Campaign Structure & Staffing
  • Campaign Calendar & Milestones
  • Coalition & Endorsement Strategy
  • Campaign Management & Oversight

How we run it

  1. 01

    Scope

    Establish the winning number, the persuadable universe and the resources genuinely available.

  2. 02

    Build

    Build the plan: targeting, budget, calendar, structure and the metrics each team owns.

  3. 03

    Launch

    Stand up the campaign and run the weekly cycle that keeps it on plan.

  4. 04

    Measure

    Track contact rates, movement and spend against plan, and reallocate where it is working.

Questions

Before you enquire

How early should a campaign start?
Earlier than most candidates think. Twelve to eighteen months lets you build organisation and name recognition. Under six months, the plan becomes about triage.
Will you run the campaign or advise it?
Either. Some clients want an embedded campaign manager, others want strategy and oversight while their own team executes.
Do you work for any candidate who pays?
No. We decline work where the campaign intends to run on disinformation, communal incitement or voter suppression, and we say so before contracting.

Often bought together

Message & Political Communications

One defensible message, tested before it ships, and the discipline to keep everyone giving it.

Research, Polling & Analytics

Opinion research, focus groups, vulnerability studies and tracking, run to a standard you can defend.

Field Operations & Voter Mobilisation

Ward organisation, canvassing, volunteer management and election day mobilisation.

Next step

Need campaign strategy & management?

Tell us what you are trying to achieve and by when. We will come back with scope, price and an honest view on fit.

Book a consultation